Turn a finding into a task from the Action Center. The task states the evidence, the expected gain as a range and the effort. Carry it out on your site yourself, or send it to your tracker.
When you mark it shipped, RankPilot schedules a follow-up that measures the same pages 7, 14 or 28 days later, once final data covers the period. The result, including a miss, is added to your track record.
RankPilot never edits your site.